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Designed to give you the
knowledge, practice and tools to do your own design, analysis
and interpretation of central location trials. Hands-on
exercises, free XLSTAT software for participants to take
away.
Hal MacFie, Anne
Hasted
Hal MacFie, Anne Hasted,
3 to 5 March 2009
Venue: MicroTek Computer Training Facility
90 Broad Street
11th Floor, Manhattan, New York, NY 10004
Course Organiser
Hal MacFie
Bristol
Details and registration hal@halmacfie.com
This course forms a hands-on introduction
to those statistical methods needed by a sensory and consumer
scientist. Mainly based around the use of XLSTAT, attendees
will gain practical experience using real-life examples
and will be able to save their work to take away with a
free copy of XLSTAT and XLSTAT-MX so they will be competent
to start using their expertise from day 1 after the course.
Attendees will also receive a 3 month license for Design
Express - the powerful QI Statistics consumer trial design
software and a number of specialised Excel spreadsheets.
To pay your registration
fee by credit or debit card on-line please follow this link:
Secure Payment Online
through the WorldPay
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ABOUT THE LECTURERS
Dr. Hal MacFie
is a statistician by training, with an international reputation
in the areas of product assessment and consumer research.
Author of over 100 scientific publications and three books,
he was Head of Consumer Science at the Institute of Food
Research, Reading England, before becoming Director of the
Institute. Dr. MacFie is now an independent consultant,
Visiting Professor at Reading University and European Editor
of Food Quality and Preference.
Anne Hasted
began her career as an academic statistician at Reading
University, leaving in 1989 to set up Qi Statistics Ltd
offering statistical training and consultancy support to
research and industry. She has wide training and consultancy
experience in the food industry, particularly in the area
of product improvement.
Course Outline
March 3rd Day 1
| 9.00
- 12.30 |
Analysis of Central Location Trials.
Tabulation and Presentation of scores and demographics
data.
Hands on exercises in Excel.
Analysis of Variance, one and two way, Presentation
of results, Bar charts, Use of Least Significant
Differences.
Multiple Comparison tests, Penalty analysis
Hands on Exercises in Excel
Analysis of incomplete designs.
Exercises in XLSTAT and XLSTAT-MX
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| 12.30
- 13.30 |
Lunch |
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| 13.30
- 14.30 |
Designing Central Location
trials:
Warm up, selection of samples, balanced designs
and numbers of respondents
Hands on exercises using DESIGN EXPRESS and
free QI statistics Excel spread sheet
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| 14.30
- 17.30 |
Comparison of
JAR data using chi-squared tests.
Analysis of paired preference data and CATA (check
all that apply) data.
TURF analysis
Correspondence Analysis - definition, graphical
explanation, use with two way tables, Multiple
Correspondence Analysis, Use for analysing demographical
data in Central location trials. |
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| 18.00 |
Cocktails and
dinner |
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March 4th Day 2
| 9.00
- 12.30 |
Segmentation
Strategies.
Using Cluster Analysis to identify consumer segments.
Hierarchical versus Non-hierarchical methods
Hands on Exercises using XLSTAT
Latent Class clustering - an overview of its approach
and possible advantages.
Evaluating the cluster solution - discrimination,
investigating relationships with demographics.
Use of Correspondence Analysis to visualise the
relationships between segments and demographics. |
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| 12.30
- 13.30 |
Lunch |
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| 13.30-16.00 |
Data Mapping and
Brand Positioning
Principal Components Analysis - definition, graphical
explanation, scaling, score plots and loadings
plots.
Internal preference mapping and cluster visualisation
Brand - attribute mapping
Hands on exercises using XLSTAT |
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| 18.30 |
Course Dinner |
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March 5th Day 3
| 9.00
- 12.30 |
Relating Consumer and Sensory
Data
Linear and quadratic regression ( Simple preference
mapping)
Building simple regression models to relate
liking to sensory data, linear, quadratic models.
Modelling with multivariate sensory data using
PCA, vector and ideal point models
Exercises using XLSTAT External Preference Mapping.
External preference mapping using XLSTAT-MX.
. Using the software to select the correct model
for each segment.
Crossover Preference Mapping
Hands on exercises using XLSTAT Prefmap module.
What sensory properties will the desired product
have?
Hands on exercise using XLSTAT
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| 12.30
- 13.30 |
Lunch |
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| 13.30
- 16.30 |
Advanced Preference
Mapping
New Ideas
Partial Least Squares, Relating Consumer data
to Sensory and instrumental data
Exercises using XLSTAT PLS
Kano strategies to lift good products to great!
PLS for KANO and predicting sensory characteristics
of ideal products. |
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Close |
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About the Course Venue:
Location:
MediaTek Training Facilities
90 Broad Street
11th Floor
New York, NY 10004
The MicroTek
New York City training center is located in the heart
of the financial district in downtown Manhattan just
2-blocks south of the New York Stock Exchange. In
addition to purpose built training facilities there
are ample computers to catch up on e-mail at the breaks
and over lunch.
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Lobby
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Rest Area
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Email Area
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Training Room
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Close proximity to hotels, public
transportation, and points of interest such as the
Statue of Liberty and Ellis Island makes the computer
facility a great location
Go to: http://www.mclabs.com/facilities/New_York/
For Photo tour and details of location, nearby hotels
etc
For interest we are staying
at the Club Quarters downtown which is only 3 short
blocks from the facility.
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To
pay your registration fee by credit or debit card
on-line please click the appropriate button:
Refunds will be at
the discretion of Dr Halliday MacFie.
-WorldPay is a Secure
Site-
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REGISTRATION FORM
Yes: Please enrol me in
Hands on Preference Mapping and Consumer/Sensory Statistics-Course
For electronic bank transfers:
Sterling account: Hal MacFie Training Services
Account number 40-41-22 61376098
IBAN no: GB62MIDL40412261376098
Swift Code MIDLGB22
HSBC Bank, 13 High Street, Shepton Mallet
Somerset, BA4 5AD
US$ Account: Halliday MacFie
Account Number: 40-05-15 67205393
IBAN No: GB15MIDL40051567205393
Swift (BIC): MIDLGB22
HSBC Bank, 13 High Street, Shepton Mallet
Somerset, BA4 5AD
Mailing address for registration and payment:
Dr H J H MacFie
43 Manor Road
Keynsham, Nr Bristol,
BS31 1RB, United Kingdom
Tel/Fax +44 1179 863 590
Electronic registration forms to hal@halmacfie.com
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