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Hands on
Sensory Statistics, Preference Mapping and Consumer Testing
Course
Australian Extravaganza
Hal MacFie Training Services
and Anne Hasted of Qi Statistics, are proud to announce
a four days hands on training course in Sensory Statistics,
Preference Mapping and Consumer Testing.
Dates
May 6th -9th 2008
Venue
Cliftons Training Facilities, Level 1
440 Collins Street
Melbourne
Victoria 3000
Australia
www.cliftons.com
A training course developed
jointly by Hal Macfie & Anne Hasted
ABOUT THE LECTURER
Anne Hasted began her career as an academic
statistician at Reading University but now runs Qi Statistics
Ltd which offers statistical training, data analysis and
consultancy support to research and industry and has developed
both SENPAQ and Design Express software packages, . Anne
has wide training and consultancy experience in both sensory
and consumer research and has an international reputation
for "user friendly" training.
Hands on Sensory Statistics, Preference
Mapping and Consumer Testing Course
Designed to give you the knowledge, practice
and the tools to do your own design, analysis and interpretation
of sensory data and to investigate the relationship with
consumer liking scores. Hands-on exercises, free XLSTAT
and SENPAQ software for participants to take away.
Course Presenter
Anne Hasted
Qi Statistics Ltd
This is a four day combined version of
our hands-on courses are now given regularly in Europe and
the USA. They are tailored for sensory and consumer scientists
who wish to learn the latest techniques and get practice
on real-life examples. Mainly based around the use of SENPAQ
and XLSTAT software, attendees will gain practical experience
using real-life examples and will be able to save their
work to take away with free copies of SENPAQ and XLSTAT
and XLSTAT-MX so they will be competent to start using their
expertise from day 1 after the course. Attendees will also
receive a 6 month license for Design Express - the powerful
Qi Statistics consumer trial design software and a number
of specialised Excel spreadsheets.
Course Outline
Tuesday May 6th
| 9.00-12.30 |
Analysis of sensory descriptive
data
Revision of QDA, hybrid & Spectrum approaches.
Comparisons of two samples -Student t-tests, Analysing
QDA data using analysis of variance, Testing for sample
differences, Least significant difference, multiple
comparison tests, testing for interactions. Fixed, Random
and Mixed model effects, Graphical displays
Exercises using SENPAQ and XLSTAT |
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| 12.30-13.30 |
Lunch |
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| 13.30-14.30
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Panel Monitoring
Discrimination, Reproducibility, Measuring consistency
-partitioning the interaction effects, assessor correlations
Exercises in SENPAQ |
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| 14.30-15.00 |
Power and Sensitivity in Sensory and Consumer testing
Statistical Power, sample size calculations Exercises
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| 15.00-15.30 |
Tea |
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| 15.30-16.00 |
Power continued
Power in discrimination tests, Thurstonian methods versus
Guessing models, claims testing |
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| 16.00-17.30 |
Non Parametric testing
How to analyse data in the form of ranks - applications
of non parametric methods when ANOVA fails
Exercises using XLSTAT and SENPAQ |
Wednesday May 7th
| 9.00-10.30 |
Multivariate Analysis
1
Principal Components Analysis of QDA data
Exercises in SENPAQ/XLSTAT |
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| 10.30-11.00 |
Coffee |
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| 11.00-12.30 |
Cluster Analysis, clustering
of products and variables to select key sensory attributes
Exercises in XLSTAT |
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| 12.30-13.30 |
Lunch |
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| 13.30-15.00 |
Generalised Procrustes
and PCA of QDA data for Free Choice Profiling, Flash
profiling and assessing Panel Performance . Multiple
Factor Analysis
Exercises in XLSTAT PRO and GPA using XLSTAT MX |
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| 15.00-15.30 |
Tea |
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| 15.30-17.00 |
Shelf-life Testing Design
of shelf life tests
Analysis by time point
Detection of trends
Survival analysis approaches
Exercises in XLSTAT |
Thursday May 8th
| 9.00-11.30 |
Analysis of Central Location
Trials.
Tabulation and Presentation of scores and demographics
data.
Hands on exercises in Excel.
Analysis of Variance, one and two way, Presentation
of results, Bar charts, Use of Least Significant Differences.
Multiple Comparison tests, Penalty analysis
Hands on Exercises in Excel
Analysis of incomplete designs. Exercises in XLSTAT
and XLSTAT-MX |
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| 11.30-12.30 |
Designing Central Location
trials:
Warm up, selection of samples, balanced designs and
numbers of respondents
Hands on exercises using DESIGN EXPRESS and free Qi
statistics Excel spread sheet |
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| 12.30-13.30 |
Lunch |
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| 13.30-14.30 |
Correspondence Analysis
Definition, graphical explanation, use with two way
tables, Multiple Correspondence Analysis, Use for analysing
demographical data in Central location trials. |
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| 14.30-15.00
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Finding Consumer Segments
Cluster Analysis to identify consumer segments.
Hierarchical versus Non-hierarchical methods |
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Tea |
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| 15.30-16.30 |
Finding Consumer Segments
continued
Analysis of mean likings and testing relations with
demographic and psychographic variables using Analysis
of variance
Hands on exercises of cluster tabulation using Excel
Hands on exercises of cluster discrimination using Excel
or XLSTAT
Use of Correspondence Analysis to visualise the relationships
between segments and demographics. |
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| 16.30-17.30 |
Internal Preference Mapping
Definition, examples, testing for significance, product
plots, subject plots, interpreting plots,
Correlating sensory and instrumental scores into plots,
decision making.
Using in conjunction with cluster analysis
Hands on exercises using XLSTAT |
Friday May 9th
| 9.00-10.30 |
Linear and quadratic
regression ( Simple preference mapping)
Building simple regression models to relate liking to
sensory data, linear, quadratic models. Modelling with
multivariate sensory data using PCA, vector and ideal
point models |
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| 10.30-11.00 |
Coffee |
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| 11.00-12.30 |
External Preference Mapping.
External preference mapping using XLSTAT-MX. . Using
the software to select the correct model for each segment.
Scaled versus unscaled external maps. Comparing external
and internal preference maps.
Hands on exercises using XLSTAT Prefmap module |
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| 12.30-13.30 |
Lunch |
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| 13.30-14.30 |
External Preference Mapping
Contour plotting to detect areas of maximum liking
Hands on exercises using XLSTAT
What sensory properties will the desired product have?
Hands on exercise using XLSTAT
Where will a new product fit into the preference map?
Hands on exercise using XLSTAT |
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| 14.30-15.30 |
Partial Least Squares
Regression
Exercises in XLSTAT-PLS |
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| 15.30-15.45 |
Tea |
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| 15.45-16.00 |
Preference Modelling
- Bringing it all Together |
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| 16.00 -16.45 |
Quick Review of new approaches
Kano modelling, path modelling |
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| 17.00 |
Close |
About the Venue
Cliftons Training Facilities,
Level 1, 440 Collins Street, Melbourne, Victoria 3000
T: 0399939999 F: 0399939998 E: melbourne@cliftons.com
In the heart of the central business area,
this purpose-built facility will provide us with first class
computer training and e-mail facilities and break out lounges.
Visit http://www.cliftons.com/files/cliftons_melbourne_fig_2007.pdf
to download a complete facility guide.
Please complete and e-mail to hal@halmacfie.com
or fax to 00441179863590
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To pay your registration fee by credit or debit card
on-line please click the appropriate button:
Refunds will be at the
discretion of Dr Halliday MacFie.
-WorldPay is a Secure Site-
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REGISTRATION FORM
Yes: Please enrol me in
Sensory Statistics/Preference Mapping and Consumer Course
May 6th-9th 2008
For electronic
bank transfers:
Sterling account: Hal MacFie Training
Services
Account number 40-41-22 61376098
IBAN no: GB62MIDL40412261376098
Swift Code MIDLGB22
HSBC Bank, 13 High Street, Shepton Mallet
Somerset, BA4 5AD
Euro Account: Hal Macfie Training Services
Account Number: 40-05-15 57441061
IBAN No: GB05MIDL40051557441061
Swift: MIDLGB22
HSBC Bank, 13 High Street, Shepton Mallet
Somerset, BA4 5AD
Mailing address for registration and
payment:
Dr H J H MacFie
43 Manor Road
Keynsham, Nr Bristol,
BS31 1RB, United Kingdom
Tel/Fax +44 1179 863 590
Electronic registration forms to Hal@halmacfie.com
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