Dates
20th - 22nd March 2012
Venue
Cliftons Training Facilities, 440 Collins Street, Melbourne, VIC 3000, Australia
www.cliftons.com
A hands on training course using XLSTAT developed jointly by Hal Macfie & Anne Hasted
Presented by Anne Hasted
Overview of Content
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ABOUT THE TRAINER
Anne Hasted began her career as an academic statistician at Reading University but now runs Qi Statistics Ltd which offers statistical training, data analysis and consultancy support to research and industry. The company has developed software applications for both sensory and consumer scientists including SENPAQ, Design Express and a Turf Calculator. Anne has wide training and consultancy experience in both sensory and consumer research and has an international reputation for “user friendly” training.
ABOUT THE COURSE
Our “hands on” training courses are designed to give you the software, knowledge and expertise to analyse your own sensory and consumer trial data. You receive a one year licence for XLSTAT Sensory and a fully licensed copy of our Turf Calculator. The statistical techniques are clearly explained (we keep the mathematics to a minimum!) together with examples of applications and comparative merits of the different methods available. We provide both course hand outs and step by step practice exercises with annotated solutions. Our aim is to enable you to analyse your own data more effectively as soon as you get home from the course.
FEEDBACK FROM PREVIOUS COURSE PARTICPANTS
I have attended several of the workshops that Hal and Anne have presented I have enjoyed the workshops and have come away from them able to immediately and confidently apply what I have learned and thereby have added value to what I do every day.
Annesley Watson, Pepsico Australia
Just wish I had done the course when I first started this academic / research caper !!
John Blackman, Charles Sturt University
Course Outline
March 20th Day 1 – Techniques for Visualising Product Differences over many variables and data tables
9.00-9.45 |
Introduction – Multivariate Data – Measuring Variability and Correlation |
9.45-10.30 |
Introductory XLSTAT Workshop |
10.30-10.45 |
Coffee |
10.45-11.45 |
Principal Component Analysis
How it works –typical applications. Simplest preference mapping |
11.45-12.30 |
XLSTAT workshop 1 |
12.30-13.30 |
Lunch |
13.30-14.30 |
Multiple Factor Analysis
How it works –when to use it. Measuring brand effects |
14.30-15.15 |
MFA Workshop |
15.15-15.30 |
Tea |
15.30-16.30 |
Generalised Procrustes Analysis
What it does –how it works. Applications Repertory Grid and Free Choice Profiling, Flash profiling |
16.30-17.15 |
GPA Workshop |
17.15-17.30 |
Review of Techniques covered today –which one to use when |
Evening |
Course dinner |
March 21st Day 2 Techniques for Looking for Groupings of Consumers and Products
9.00-10.00 |
Cluster Analysis –different methods explained and compared.
Applications to consumer segmentation and investigation of product differences using sensory descriptive data |
10.00-10.45 |
Cluster Analysis Workshop |
10.45-11.00 |
Coffee |
11.00-12.30 |
Internal Preference Mapping-vector and ideal point.
Links with clustering. Typical case study
XLSTAT Workshop |
12.30-13.30 |
Lunch |
13.30-14.30 |
Free Sorting Techniques – analysis using Multi-Dimensional Scaling |
14.30-15.00 |
XLSTAT Workshop |
15.00-15.15 |
Tea |
15.15-16.15 |
Analysis of Napping Data – MFA and GPA applications |
16.15-17.30 |
Turf Analysis - motivation and application |
March 22nd Day 3 Investigating Relationships between Liking and Product Characteristics for Understanding and Prediction
9.00 – 9.45 |
Simple Regression Modelling Refresher |
9.45 -10.15 |
XLSTAT Workshop |
10.15-10.30 |
Coffee |
10.30-11.15 |
Partial Least Squares Regression |
11.15-11.45 |
XLSTAT Workshop |
11.45-12.30 |
External preference Mapping using XLSTAT to predict an optimal product |
12.30-13.15 |
Lunch |
13.15-14.15 |
XLSTAT Workshop External preference Mapping |
14.15-15.00 |
Cross Over preference Mapping |
15.00-15.30 |
Predicting the sensory characteristics of the optimal product |
15.30-16.00 |
Review of Course |
16.00 |
Close |
About the Venue
Cliftons Training Facilities In the heart of the central business district, this purpose-built facility will provide us with first class computer training and e-mail facilities and break out lounges.
Nearby hotels
Visit Facility-Info-Guide-Melbourne.pdf to download a complete facility guide.
Please complete and e-mail to hal@halmacfie.com or fax to 00441179863590
REGISTRATION FORM
Yes: Please enrol me in
Hands on Techniques for Investigating, Mapping and Modelling Consumer and Sensory Data Melbourne March 20th-22nd 2012
$ US 2550
Fees reduced by 25% for members of academia to $US1913 - space limited.
Includes lunches and a course dinner, course materials and attendees receive a free 1 year licensed copy of XLSTAT Sensory Module (Pro+MX+PLS+ADA+3DPlot) + a fully licensed copy of Turf Analyser. The combined value of these software programs is over $US 860.
Computers are provided in the training venue but you are welcome to bring your own laptop if you prefer. |
