Hands on Preference Mapping
and Consumer/Sensory Statistics -Course
Designed to give you the knowledge,
practice and the tools to do your own design, analysis
and interpretation of central location trials Hands-on
exercises, free XLSTAT software for participants to take
away
Hal MacFie, Jeehyun Lee
April 29-May1 2008
Venue: Busan : Sangnam International House
30 san, Jangjeon-dong, Kumjeong-gu,
Busan, 609-735, South Korea
Tel +82 51 510 7000
Fax +82 51 583 7070
http://www.sangnam.co.kr/
Course Organiser
Hal MacFie
Bristol
This course forms a hands-on introduction
to those statistical methods needed by a sensory and consumer
scientist. Mainly based around the use of XLSTAT, attendees
will gain practical experience using real-life examples
and will be able to save their work to take away with
a free copy of XLSTAT and XLSTAT-MX so they will be competent
to start using their expertise from day 1 after the course.
Attendees will also receive a 3 month license for Design
Express - the powerful QI Statistics consumer trial design
software and a number of specialised Excel spreadsheets.
ABOUT THE LECTURERS
Dr. Hal MacFie is a statistician by
training, with an international reputation in the areas
of product assessment and consumer research. Author of
over 100 scientific publications and three books, he was
Head of Consumer Science at the Institute of Food Research,
Reading England, before becoming Director of the Institute.
Dr. MacFie is now an independent consultant, Visiting
Professor at Reading and Nottingham Universities and European
Editor of Food Quality and Preference.
Jeehyun Lee is a PhD student majoring
Sensory Analysis at Kansas State University. She acquired
graduate certificate in applied statistics. She has dealt
with data from both research and industry. She has many
translating experience in the Sensory Analysis and Statistics.
***Most lectures will be taught by Dr.
Hal MacFie and then translated into Korean by Jeehyun
Lee if necessary. Both lecturers will be available to
help you while you work on hands-on exercise.***
April 29th Day 1
| 9.00am to 12.30am |
Analysis of Central
Location Trials. |
| |
Tabulation and Presentation
of scores and demographics data. |
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Hands on exercises
in Excel. |
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Analysis of Variance,
one and two way, Presentation of results, Bar charts,
Use of Least Significant Differences. |
| |
Multiple Comparison
tests, Penalty analysis |
| |
Hands on Exercises
in Excel |
| |
Analysis of incomplete
designs. Exercises in XLSTAT and XLSTAT-MX |
| |
|
| 12.30-14.00 |
Lunch |
| |
|
| 14.00-15.00 |
Designing Central Location
trials: |
| |
Warm up, selection
of samples, balanced designs and numbers of respondents |
| |
Hands on exercises
using DESIGN EXPRESS and free QI statistics Excel
spread sheet |
| |
|
| 15.00-17.30 |
Multivariate Displays
of Sensory and Consumer data |
| |
Principal Components
Analysis - definition, graphical explanation, scaled
versus unscaled, testing for significance, score plots
, loading plots, Varimax rotation, contrast with factor
analysis, interpreting. |
| |
Hands on exercises
using XLSTAT |
| |
Correspondence Analysis
- definition, graphical explanation, use with two
way tables, Multiple Correspondence Analysis, Use
for analysing demographical data in Central location
trials. |
| |
|
| 19.00 |
Ice breaker reception |
| |
|
April 30th Day 2
| 8.30-11.30 |
Finding Consumer Segments
|
| |
Cluster Analysis to
identify consumer segments. |
| |
Defining distance.
Hierarchical versus Non-hierarchical methods |
| |
Hands on Exercises
using XLSTAT |
| |
Analysis of mean likings
and testing relations with demographic and psychographic
variables using Analysis of variance |
| |
Hands on exercises
of cluster tabulation using Excel |
| |
Hands on exercises
of cluster discrimination using Excel or XLSTAT |
| |
Use of Correspondence
Analysis to visualise the relationships between segments
and demographics |
| |
|
| 11.30-12.30 |
Internal Preference
Mapping Definition, examples, testing for significance,
product plots, subject plots, interpreting plots, |
| |
|
| 12.30-14.00 |
Lunch |
| |
|
| 14.00-15.00 |
Internal Preference mapping (cont) |
| |
Correlating sensory and instrumental
scores into plots, decision making. |
| |
Using in conjunction with cluster analysis |
| |
Hands on exercises using XLSTAT |
| |
|
| 15.00-17.00 |
Linear and quadratic regression ( Simple
preference mapping) |
| |
Building simple regression models to
relate liking to sensory data, linear, quadratic models.
Modelling with multivariate sensory data using PCA,
vector and ideal point models |
| |
Exercises using XLSTAT |
| |
|
| 19.30 |
Course dinner |
| |
|
May 1st Day 3
| 8.30-12.30 |
External Preference
Mapping. |
| |
External preference
mapping using XLSTAT-MX. . Using the software to select
the correct model for each segment. Scaled versus
unscaled external maps. Comparing external and internal
preference maps. |
| |
Hands on exercises
using XLSTAT Prefmap module |
| |
Contour plotting to
detect areas of maximum liking |
| |
Hands on exercises
using XLSTAT |
| |
What sensory properties
will the desired product have? |
| |
Hands on exercise using
XLSTAT |
| |
Where will a new product
fit into the preference map? |
| |
Hands on exercise using
XLSTAT |
| |
A strategy for Preference mapping - bringing it
all together
|
| |
Revision Exercises |
| |
|
| 12.30-14.00 |
Lunch |
| |
|
| 14.00-14.30 |
Revision exercises
continued |
| |
|
| 14.30-16.00 |
Advanced Preference Mapping |
| |
Kano PLS modelling
of satisfaction and dissatisfaction vars |
| |
Hands on Exercise in
XLSTAT matrix plotting |
| |
Partial Least Squares,
Relating Consumer data to Sensory and instrumental
data |
| |
Exercises using XLSTAT
PLS |
| |
Path modelling in PLS |
| |
Course evaluation
|
| |
Close |
| |
|
Venue
We are using Pusan National University
Sangnam International House.
Hotel Accommodation at Sangnam International
House has 8 elegant banquet rooms, which are equipped
with technologically advanced seminar equipments. Our
staff provides high quality service for conferences, seminars,
weddings and other social functions.
You can make a reservation:
http://www.sangnam.co.kr/eng/index.htm
You will get 30% discount - mention the name of this course.
PNU stands for Pusan National University.
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|
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To
pay your registration fee by credit or debit card
on-line please click the appropriate button:
Refunds will be at
the discretion of Dr Halliday MacFie.
-WorldPay is a Secure
Site-
|
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REGISTRATION FORM
Yes: Please enrol me in
Hands-on Preference Mapping and Consumer Sensory Statistics
Course
For electronic bank transfers:
Sterling account: Hal MacFie Training
Services
Account number 40-41-22 61376098
IBAN no: GB62MIDL40412261376098
Swift Code MIDLGB22
HSBC Bank, 13 High Street, Shepton Mallet
Somerset, BA4 5AD
Euro Account: Hal Macfie Training Services
Account Number: 40-05-15 57441061
IBAN No: GB05MIDL40051557441061
Swift: MIDLGB22
HSBC Bank, 13 High Street, Shepton Mallet
Somerset, BA4 5AD
Mailing address for registration and
payment:
Dr H J H MacFie
43 Manor Road
Keynsham, Nr Bristol,
BS31 1RB, United Kingdom
Tel/Fax +44 1179 863 590
Electronic registration forms to hal@halmacfie.com
