Hal Macfie Consultant in Sensory and Consumer Science


The Psychology of Conumer preference, Liking and Emotion in Product Choice Chicago 26 - 27 July 2012	Targeting the Consumer III Switzerland 5 - 7 September 2012	Hands on Preference Mapping and Consumer/Sensory Statistics - Course Switzerland 12 - 14 September
This totally new two day course reflects Professor O’Mahony’s interest in the psychological aspects of consumer testing and its relation to consumer choice in the marketplace. The course will examine the key questions in consumer science. The measures used for consumer preference, liking and emotion will be examined critically in terms of their psychology. Details Taught By: Professor Michael O’Mahony	Sensory and consumer research is changing, and those who practice traditional sensory research and look at consumer research as just demographics are being left behind. Successful innovation demands working relationships with product managers and with marketing. Sensory and consumer research need to have the tools to add to the mix of talents in NPD. This course is aimed at providing the knowledge and tools to enhance the contribution of our research to the innovation process. Details Taught By: Herb Meiselman and Hal MacFie	This course forms a hands-on introduction to those statistical methods needed by a sensory and consumer scientist. Mainly based around the use of XLSTAT, attendees will gain practical experience using real-life examples and will be able to save their work to take away with a free copy of XLSTAT and XLSTAT-MX so they will be competent to start using their expertise from day 1 after the course. Details Taught By: Hal MacFie and Anne Hasted

Hands on Sensory Statistics Course New York 16 - 18 October 2012
This course forms a hands-on introduction to those statistical methods needed by a sensory scientist. Mainly based around the use of SENPAQ and XLSTAT software, attendees will gain practical experience using real-life examples and will be able to save their work to take away with a free copies of SENPAQ and XLSTAT so they will be competent to start using their expertise from day 1 after the course. Details Taught By: Hal MacFie and Anne Hasted