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Targeting the Consumer III builds
on the success of our two Targeting the Consumer courses.
It adds entirely new material to some topics such as Consumer
Segmentation, and offers entirely new topics such as Price
and Brand. In this way, Sensory and Consumer Testing can
become a more valuable component of the New Product Development
process, by offering new methods, new data and new statistical
analysis techniques.
Details
Lecturers: Herb Meiselman and Hal MacFie
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This course forms a hands-on introduction
to those statistical methods needed by a sensory and consumer
scientist. Mainly based around the use of XLSTAT, attendees
will gain practical experience using real-life examples
and will be able to save their work to take away with a
free copy of XLSTAT and XLSTAT-MX so they will be competent
to start using their expertise from day 1 after the course.
Details
Lecturers: Hal MacFie and Anne Hasted
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This course forms a hands-on introduction
to those statistical methods needed by a sensory scientist.
Mainly based around the use of SENPAQ and XLSTAT software,
attendees will gain practical experience using real-life
examples and will be able to save their work to take away
with a free copies of SENPAQ and XLSTAT so they will be
competent to start using their expertise from day 1 after
the course.
Details
Lecturers: Hal MacFie and Anne Hasted
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